“I think Marant has allowed women to relax when it comes to their style. It’s not about the ‘it’ piece
anymore, although there are plenty of them. It’s about the silhouette. Women know they don’t
need to be trussed up at all times; jeans, bomber jackets and heels are far cooler. And who knew
two years ago that we would be fighting over wedge trainers?”
- Kay Barron for Harper’s Bazaar
Images via superwowomg
“I don’t like the idea of being flooded with image and information. I don’t belong to the generation
of spending time on the internet. I think it’s too fast and too fake. It’s like going to a museum on
the internet – where is the pleasure? It’s sad because everyone is running after everything, but
after what? Everything is too quick. There is no room in your heads for all this information.
No one retains anything.” – Isabel Marant, March 2010
“I love that the ideas of the fashion world don’t just only belong to fashion editors, that there’s
another voice that is much more spontaneous and free and not overlooked by financial matters.
That I think is very important, but I think this is also true for many other subjects, like music or art. There’s this new freeness again that is coming up with the internet and that’s really interesting.
On the other hand, there is also a lot of crap. So you have to find a right way to deal with that.”
- Isabel Marant on her view of the influence of fashion bloggers, June 2012
Image via SparkleStyle
Interviews here & here
As you know, Isabel’s third Hong Kong boutique opened this past weekend, and ButterBoom had
the pleasure of interviewing her! It’s a little over 6 minutes long, but very interesting to hear Isabel’s
thoughts on her own style growing up, choosing another store in Asia, and the reality of being
successful in the fashion industry.
Interview via ButterBoom
Today marks the opening of Isabel’s third boutique in Hong Kong (10 Ice House Street, Central), which is the first of six to open this summer around the world. To find out more information about
the remaining five boutiques, click here. Just under 600 sq ft, this boutique seems to offer her customers a very intimate shopping experience. It’s exciting to see how different each boutique
will be in design and reflective of the cities they inhabit, Seoul’s up next on the list. A small
reception was held at the boutique where fashion insiders and fans got the opportunity
to meet and mingle with Isabel. I would’ve LOVED to have been there!
Isabel at the HK boutique opening reception.
When asked how her brand has evolved over
the past 20 years, Isabel said…
“When I was younger I didn’t have the same expectation from a design as today. Today its
more refined, balanced. When you are young
you can wear anything. I am getting more
grownup and I know my job better and better.
I am always very surprised by the range of
ages I can add to my customers. It ranges
from young girls to their mothers, and many
of them live around the world. Women
everywhere are looking for the same kind
Images // here // Interview // here //
Image via Instagram (#hypercasey)